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2UE becomes 2U Wii
Photo: David Prior
2UE has announced plans to change its name and on-air call sign. In a shock move the station has officially been re-named 2U-Wii.
Listeners are set to become the big winners during the 2U-Wii promotion with the station planning to give away over $20,000 worth of Wii products.
The promotion will feature Wii characters on the 2U-Wii website during the 3 week integrated campaign with Nintendo. All station identification including the sign at the front of the building have been changed to 2U-Wii.
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